The Gospel of Cognitive Surplus...

Clay Shirky has just become a bit of a UK Blog Buzz after an article about him was published in the Guardian last Monday, one in the usual round of interviews when an author's latest book is published. He has been using the phrase 'Cognitive Surplus' for a while in his talks including drawing the analogy to the recovery from drowning sorrows in gin when trying to cope with the trauma of transformation from rural to urban life early in the last century.

In a 2008 talk he makes this point:

If I had to pick the critical technology for the 20th century, the bit of social lubricant without which the wheels would've come off the whole enterprise, I'd say it was the sitcom. Starting with the Second World War a whole series of things happened--rising GDP per capita, rising educational attainment, rising life expectancy and, critically, a rising number of people who were working five-day work weeks. For the first time, society forced onto an enormous number of its citizens the requirement to manage something they had never had to manage before - free time.

And what did we do with that free time? Well, mostly we spent it watching TV.

And it's only now, as we're waking up from that collective bender, that we're starting to see the cognitive surplus as an asset rather than as a crisis. We're seeing things being designed to take advantage of that surplus, to deploy it in ways more engaging than just having a TV in everybody's basement.

We have a positive way of making a difference, by not wasting more of the precious resource of time. It is clear how this applies to charities as well as businesses and particularly to the church. It is interesting to see that Mr Shirky is not so active online himself and along with David Keen's 'final' blog entry today issues a further challenge to be considered...

P

Ash Cloud music from Jónsi...

Iceland, Eyjafjallajökull - May 1st and 2nd, 2010 from Sean Stiegemeier on Vimeo.

Set to the ethereal music of Jónsi - well worth a listen to his incredible single here!

PB h/t @miketodd07

Against the Machine - Being Human

 

I read with interest as certain bloggers nobly ceased their proclamations during Lent this year and, indeed, some have decided to cease altogether. The fear that the time spent reading, composing and publishing blogs drags you away from more worthwhile pursuits is definitely something I can relate to....

Stephen Siegel, author of 'Against The Machine, Being Human in the Age of the Electronic Mob' was one of the 'Talking Heads' on the excellent BBC TV series 'The Virtual Revolution' broadcast early 2010. Having been so impressed by his relatively short contribution I purchased his book which turned out to be an excellent read, full of illuminating facts about the last 20 years of the virtual world and the contributory factors to the successful aspects of the web. Certainly he reinforces fears and concerns many feel and although in interview he comes over as pretty cynical and sarcastic, on the written page his arguments are measured and totally reasonable.

Intriguingly the back cover sports Marshall McLuhan's famous quote: 'The Medium is the Message' which turned out to be at the core of the next book I chose to read, more soon!

So, what makes this book so compelling is, as mentioned, the confirmation that behind so much of what we may consider to be the worthwhile aspects of the applications available are specifically geared to 'capturing' more information about you. Now that might not sound particularly original, Google searches and online shopping forays are obviously giving merchants detailed statistics and buying patterns that they can tap into to attempt upselling you alternative or similar products that other folk with similar stats have bought. It is more how Lee Siegel reveals the poiltical and financial drivers behind our movement to what we now term as 'Social Networking'.

Bearing in mind this book was written prior to the Twitter explosion, so the main analysis is based on Blogging, MySpace and Facebook. What he is saying is that we are trading our privacy for popularity. In earlier times we would come home and have dinner and chill out together... now we tend to go onto our computers and start revealing more 'private' information for the rest of the world to absorb, not just our family and close friends. Whilst we may be careful about our credit card numbers common sense seems to evaporate as we pour out deeply personal information via our keyboard, sacrificing our identity and withdrawing into a world of physical solitude.

He then moves on to the sense that we are drawn into this world to the extent that if we are not repeatedly checking our Facebook page (and now, Twitter, of course) we fear we might miss something really 'important'. So now we move from a bit of fun to compulsive behaviour which then escalates the more we share and absorb.

Added into this equation is the vast and ever expanding amount of false information out there. He quotes examples of where large corporates are tweaking their Wikipedia entries to cover up their blunders and, indeed, to be fraudulent to bump up their stock and impress their shareholders. Even in the last few days I noticed some blogs that had fallen for some 'jokes' and considered them to be real, one which is now accepted as just a prank, the other is still considered 'real'!

Siegel is particularly scathing of corporate America where the multinationals will rent so called Social Media gurus who will charge obscene amounts of money to portray the internet as a magical world under its own independent control and destiny! He also puts into perspective issues which people perceive the internet has cause and effect, such as the Obama presidential campaign.

Finally I must stress that he is not saying all web, blogging and social media is totally wrong and, in fact, he highlights examples of where excellence and philanthropy is clear. What he does do, though, is highlight the 'copy culture' where information with scant provenance, a blog post, for example, gets re-circulated numerous times and perpetuates total nonsense or effectively re-writes our history!

I found this a fascinating read, both confirming and re-assuring and very challenging all at once. It has reinforced changes in my on-line behaviour that I had started and may well have more impact still and I give it a hearty 5 star recommendation.

Digital Economy Bill - Oxymoronic...

This little video (which has no sound, btw) brings to light more than one issue about the absurd Bill that Peter Mandelson is championing at the moment. First of all it is clearly impossible to police and, as has already been proven with some court cases, inconclusive as to who the actual culprit is.

In this country there is a huge amount of mistrust whilst in Canada, for example, even high profile folk do not have fences or hedges around their properties. Their WiFi connections are usually unprotected and therefore a subscriber could be open to abuse by a passer by, however, my impression was that Canadian people are simply more interested in being real world, i.e. outside and enjoying themselves!

However, in the UK it makes a lot of sense to protect your WiFi router as someone could piggy back and exceed your monthly allowance or, if you have an uncapped service, get it restricted. Now I think that to abuse an openness of an unprotected WiFi like that does amount to stealing, however, when it comes to the thorny matter of royalties from uploaded videos and other matters the Digital Economy Bill seeks to address it is a very different matter.

I very much take the view that has been eloquently explained on Steve Lawson's blog and the reference to Danny Barnes' blog here, we are living in a new era for music generation where the revenue is returning to performance rather than sales of media that has an enormous mark-up on it. Despite the plethora of seriously crap output and the promotion of 'celebrity' above talent there are many new ways to be heard and work within reasonable means to be an artist.

Ironically, for me, as a bit of a 'has been', my music is tied up by worldwide rights such that I cannot use the very wonderful Bandcamp to sell new recordings of my own 'legacy' material, the very pieces that former followers of After The Fire do want to buy. We are restricted to any brand new material that would have a limited market. However, there is no doubt that this is the way ahead for all but a tiny slither of folk trying to make their way in music. Alternatively trying to shoehorn the old music business ways into the new Digital economy is a complete non starter.

P

Social media working to raise funds...

Image of iPhone courtesy mashable.com who report how the Red Cross have now received over $1,000,000 from this text campaign to raise funds for urgently needed support in earthquake torn Haiti. In the UK a number of websites now offer direct links to the charities offering a means of making a credit card donation online.

P

Social media working...

Came across this in my research for a course I'm creating on another blog.

Scary?!

P

Why can't we be friends?

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Some more from the brilliant Seth Godin... every business, band/musician, club, church, society and organisation take note! One of the best sermons I've heard ;-)

P

Wandering generality or meaningful specific?

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Went to a fascinating presentation today entitled 'Why do you need Social Networking?' given by Ian McKendrick. During the talk he showed this interview with Seth Godin which totally blew me away:

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Lots of applications for so many business sectors, totally brilliant for bands (and their tribes of followers) and, in my not very humble opinion, the church could take note too ;-)

P